Oct
18
Bubbe’s Boots & Leather
Author: Jennifer
Diana Yurkovitch, the owner of Bubbe’s Boots & Leather, started her entrepreneur career as the owner of a full line pet store. When she retired 18 years later she found she just couldn’t walk away from that part of her life & eBay was a great way to get it back.
After offering various products, Diana settled on a specific line – cowboy boots & other leather accessories. And while her store at the time was bright & eye-catching with it’s vibrant red & soft pink, it wasn’t sending out the right message for her new Western-style brand – a mostly male demographic.
So when Diana came to me, her goals for a new look were clean, earthy & friendly – something that made it easier for buyer’s to navigate around, something that was eye-appealing & increased consumer confidence.
There are so many ways to design a western-theme, but the trick was going to be how to walk the line between the stereotypical cowboy look & the pinned-in vintage feel. She needed a clean, more modern approach to western life while staying true to it’s roots.
So the design inspiration came from her own company tag line – ‘Western Wear for the Everyday Cowboy & Cowgirl’. Everyday cowboy, that was the key. So I pulled in the colors of hay bales, prairie grass & tanned leather.
Wow! I’m impressed. Jennifer has done it again. Another wonderful and very creative work of art. I’m very pleased with the way she can put together something from nothing and make it work. She is so easy to work with. My new look is fantastic, I love it. Thank you Jennifer!
I really enjoyed working with Diana & am happy to know we’ve created a brand image that she both loves & conveys the right message.
Happy Sales & Best Wishes to Bubbe’s Boots & Leather
Visit her store at: http://stores.shop.ebay.com/Bubbes-Boots-And-Leather
DESIGN PACKAGE: eBay Expansion Store Design – logo design, custom storefront home page, accompanying content & About Me page, matching auction template & custom promotional graphics.