I’m so happy to announce the new look of Irwin Street Mercantile – an up & coming, soon to be PowerSeller out of Hanford, CA.

After having her store open for 5 years, Kathy Frappier, Irwin Street’s great owner, decided to take her store to the next level.

She started by enrolling in the success classes offered by Janelle Elms and decided it was time to get serious about her business & update the look.

While she had a step-up on the average seller with a unique color palette & logo, Irwin Street was in need of a make-over.

Knowing that Kathy wanted to keep the vintage feel, my approach to her design was the rustic appeal of the old-time mercantiles – creaky wooden floors, bushels & barrels of produce for sell with products crammed in every nook & cranny of floor to ceiling shelves. We even incorporated a picture of her grandmother to help convey the sense of family.

We played-up the mercantile theme by using custom graphics to showcase her current sales, promote her newsletter & highlight her combined shipping policy.

Kathy’s response to this initial concept was,

“WOW!!!  You have exceeded my expectations as I knew you would!  I think you’ve done a fantastic job of capturing the Mercantile feel. My first thought was that I’m going to have to get better stuff to put into my store to match how cute my design is!”

I couldn’t be more proud of the design & I’m so thrilled to know that Kathy loves the new look so much.

Best wishes to a wonderful & dedicated eBay store owner! Be sure to visit her site at:

http://stores.shop.ebay.com/Irwin-Street-Mercantile

This entry was posted on Thursday, August 20th, 2009 at 6:49 am and is filed under Client Spotlight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.