Cindy Schreiber, the owner of Candabean Collectibles, has been successfully selling on eBay since 2006 & enjoys every minute of it! Her unique business name comes from an anagram of family names: C for Cindy; Anda for her daughter Amanda; Bean for the nickname of her son. When Cindy came to me, she had a pre-established logo she purchased through a logo company & was looking to build her brand around it.

The logo itself was strong – clean typography & perfect shade of china blue. And Cindy was excellent in her attention to detail in everything from her about me page to auction descriptions.

But she was looking to expand upon all that. She wanted a custom landing page (storefront) that had easy navigation for potential buyers, wanted to highlight her newsletter & really take her professional appearance up a level.

Because her focus is hard to find dinnerware replacement & fine china, I wanted the design to convey the feel of a high-end tea room, delicate lace & trim and the soft feel & look of porcelain. Because her business passion stems from her grandmothers’ china, I wanted to pull in that personal, family touch.  And I couldn’t resist the great marketing opportunity of including her beloved dog, Dobby, who is the silent business partner.

Her existing blue was wonderful, but it needed softening. The sharp blue against the stark white, while crisp was just a bit stressful on the eyes – trying to adjust between the two opposing values. So I looked to the tones of float blue china patterns with touches of gold filigree for her color palette.

“One of the most positive design experiences I have ever participated in.  Jennifer is a highly gifted artist, an incredibly patient person and mostly likely a mind reader.  She made it so easy and I am completely delighted with my new eBay Store design” – Cindy Schreiber

I loved the challenge of this design & working with Cindy was great. I couldn’t be happier with the final outcome & I’m looking forward to seeing her enter the store in the 2009 eBay Store awards.

Happy Sales & Best Wishes to Candabean Collectibles!

Visit her store at: http://stores.shop.ebay.com/Candabean-Collectibles

DESIGN PACKAGE: eBay Expansion Store Design – logo design, custom storefront home page, accompanying content & About Me page, matching auction template & custom promotional graphics.

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