Cell Pack Solutions is an award-winning battery distributor & cell pack assembler based in the UK – servicing both the UK & European markets.  In 2003 they expanded their brick & mortar business with a eBay store. Having achieved Silver Power Seller status, they approached me to redesign their store in order to help push their sales potential.

The Cell Pack eBay store had several great things going for it already – it was eye-catching, clean & informative. And while it visually pointed out all their products, services & features, there was a wonderful opportunity to expand upon their success by streamlining the navigation experience for buyers.

Cell Pack was looking to continue their clean, friendly look by building a strong brand. They wanted to convey the company’s professionalism while promoting their always-helpful & available approach to customer service.

Designing for Cell Pack Solutions was going to great fun. Their product line is bold, powerful & electric. All strong concepts that would best be visualized with a heavy-weight typeface & impactful colors.

Using the company’s existing color scheme of red & blue, I slightly toned the colors in order to reduce eye strain and brought in various shades to compliment the overall look. We even experimented with a completely different color-scheme of orange & green to see if a change in direction would further help convey the sense of electricity & power.

“Working with Jennifer has been an absolute pleasure. Without too much input from ourselves, Jennifer understood our market sector and created a fantastic design relating to it. We are thrilled with our new eBay store design.” – Kris Hayes

While the overall design is somewhat a departure from my portfolio style, I really enjoyed the challenge of ensuring clean, easy, user-friendly navigation that promoted all their products. And working with Kris Hayes at Cell Pack Solutions was a wonderful experience. Always friendly, always prompt – a true representation of a great company.

Happy Sales & Best Wishes to Cell Pack Solutions!

Visit their store at:

DESIGN PACKAGE: eBay Expansion Store Design – logo design, custom storefront home page, accompanying content & About Me page, matching auction template & custom promotional graphics.

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 Cindy Schreiber, the owner of Candabean Collectibles, has been successfully selling on eBay since 2006 & enjoys every minute of it! Her unique business name comes from an anagram of family names: C for Cindy; Anda for her daughter Amanda; Bean for the nickname of her son. When Cindy came to me, she had a pre-established logo she purchased through a logo company & was looking to build her brand around it.

The logo itself was strong – clean typography & perfect shade of china blue. And Cindy was excellent in her attention to detail in everything from her about me page to auction descriptions.

But she was looking to expand upon all that. She wanted a custom landing page (storefront) that had easy navigation for potential buyers, wanted to highlight her newsletter & really take her professional appearance up a level.

Because her focus is hard to find dinnerware replacement & fine china, I wanted the design to convey the feel of a high-end tea room, delicate lace & trim and the soft feel & look of porcelain. Because her business passion stems from her grandmothers’ china, I wanted to pull in that personal, family touch.  And I couldn’t resist the great marketing opportunity of including her beloved dog, Dobby, who is the silent business partner.

Her existing blue was wonderful, but it needed softening. The sharp blue against the stark white, while crisp was just a bit stressful on the eyes – trying to adjust between the two opposing values. So I looked to the tones of float blue china patterns with touches of gold filigree for her color palette.

“One of the most positive design experiences I have ever participated in.  Jennifer is a highly gifted artist, an incredibly patient person and mostly likely a mind reader.  She made it so easy and I am completely delighted with my new eBay Store design” – Cindy Schreiber

I loved the challenge of this design & working with Cindy was great. I couldn’t be happier with the final outcome & I’m looking forward to seeing her enter the store in the 2009 eBay Store awards.

Happy Sales & Best Wishes to Candabean Collectibles!

Visit her store at: http://stores.shop.ebay.com/Candabean-Collectibles

DESIGN PACKAGE: eBay Expansion Store Design – logo design, custom storefront home page, accompanying content & About Me page, matching auction template & custom promotional graphics.

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Diana Yurkovitch, the owner of Bubbe’s Boots & Leather, started her entrepreneur career as the owner of a full line pet store. When she retired 18 years later she found she just couldn’t walk away from that part of her life & eBay was a great way to get it back.

After offering various products, Diana settled on a specific line – cowboy boots & other leather accessories. And while her store at the time was bright & eye-catching with it’s vibrant red & soft pink, it wasn’t sending out the right message for her new Western-style brand – a mostly male demographic.

So when Diana came to me, her goals for a new look were clean, earthy & friendly – something that made it easier for buyer’s to navigate around, something that was eye-appealing & increased consumer confidence.

There are so many ways to design a western-theme, but the trick was going to be how to walk the line between the stereotypical cowboy look & the pinned-in vintage feel. She needed a clean, more modern approach to western life while staying true to it’s roots.

So the design inspiration came from her own company tag line – ‘Western Wear for the Everyday Cowboy & Cowgirl’. Everyday cowboy, that was the key. So I pulled in the colors of hay bales, prairie grass & tanned leather.

Wow!  I’m impressed. Jennifer has done it again. Another wonderful and very creative work of art. I’m very pleased with the way she can put together something from nothing and make it work. She is so easy to work with. My new look is fantastic, I love it. Thank you Jennifer!

I really enjoyed working with Diana & am happy to know we’ve created a brand image that she both loves & conveys the right message.

Happy Sales & Best Wishes to Bubbe’s Boots & Leather

Visit her store at: http://stores.shop.ebay.com/Bubbes-Boots-And-Leather

DESIGN PACKAGE: eBay Expansion Store Design – logo design, custom storefront home page, accompanying content & About Me page, matching auction template & custom promotional graphics.

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I’m so happy to announce the new look of Irwin Street Mercantile – an up & coming, soon to be PowerSeller out of Hanford, CA.

After having her store open for 5 years, Kathy Frappier, Irwin Street’s great owner, decided to take her store to the next level.

She started by enrolling in the success classes offered by Janelle Elms and decided it was time to get serious about her business & update the look.

While she had a step-up on the average seller with a unique color palette & logo, Irwin Street was in need of a make-over.

Knowing that Kathy wanted to keep the vintage feel, my approach to her design was the rustic appeal of the old-time mercantiles – creaky wooden floors, bushels & barrels of produce for sell with products crammed in every nook & cranny of floor to ceiling shelves. We even incorporated a picture of her grandmother to help convey the sense of family.

We played-up the mercantile theme by using custom graphics to showcase her current sales, promote her newsletter & highlight her combined shipping policy.

Kathy’s response to this initial concept was,

“WOW!!!  You have exceeded my expectations as I knew you would!  I think you’ve done a fantastic job of capturing the Mercantile feel. My first thought was that I’m going to have to get better stuff to put into my store to match how cute my design is!”

I couldn’t be more proud of the design & I’m so thrilled to know that Kathy loves the new look so much.

Best wishes to a wonderful & dedicated eBay store owner! Be sure to visit her site at:

http://stores.shop.ebay.com/Irwin-Street-Mercantile

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