Here is a perfect example of excellent brand management.

Coca-Cola has had the same logo since 1885. Did you know that?…

Because they invested in a quality logo from the start – and kept with it, even when the fashions changed - it’s become iconic. Sure, the advertising campaigns may have changed over the years, but the logo hasn’t.

And that’s why no matter where you go, a Coke is a Coke…even in a tiny teriyaki shack in little-bitty Anjung-Ri, South Korea.

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