Cell Pack Solutions is an award-winning battery distributor & cell pack assembler based in the UK – servicing both the UK & European markets.  In 2003 they expanded their brick & mortar business with a eBay store. Having achieved Silver Power Seller status, they approached me to redesign their store in order to help push their sales potential.

The Cell Pack eBay store had several great things going for it already – it was eye-catching, clean & informative. And while it visually pointed out all their products, services & features, there was a wonderful opportunity to expand upon their success by streamlining the navigation experience for buyers.

Cell Pack was looking to continue their clean, friendly look by building a strong brand. They wanted to convey the company’s professionalism while promoting their always-helpful & available approach to customer service.

Designing for Cell Pack Solutions was going to great fun. Their product line is bold, powerful & electric. All strong concepts that would best be visualized with a heavy-weight typeface & impactful colors.

Using the company’s existing color scheme of red & blue, I slightly toned the colors in order to reduce eye strain and brought in various shades to compliment the overall look. We even experimented with a completely different color-scheme of orange & green to see if a change in direction would further help convey the sense of electricity & power.

“Working with Jennifer has been an absolute pleasure. Without too much input from ourselves, Jennifer understood our market sector and created a fantastic design relating to it. We are thrilled with our new eBay store design.” – Kris Hayes

 

While the overall design is somewhat a departure from my portfolio style, I really enjoyed the challenge of ensuring clean, easy, user-friendly navigation that promoted all their products. And working with Kris Hayes at Cell Pack Solutions was a wonderful experience. Always friendly, always prompt – a true representation of a great company.

Happy Sales & Best Wishes to Cell Pack Solutions!

Visit their store at:

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DESIGN PACKAGE: eBay Expansion Store Design – logo design, custom storefront home page, accompanying content & About Me page, matching auction template & custom promotional graphics.

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 Cindy Schreiber, the owner of Candabean Collectibles, has been successfully selling on eBay since 2006 & enjoys every minute of it! Her unique business name comes from an anagram of family names: C for Cindy; Anda for her daughter Amanda; Bean for the nickname of her son. When Cindy came to me, she had a pre-established logo she purchased through a logo company & was looking to build her brand around it.

The logo itself was strong – clean typography & perfect shade of china blue. And Cindy was excellent in her attention to detail in everything from her about me page to auction descriptions.

But she was looking to expand upon all that. She wanted a custom landing page (storefront) that had easy navigation for potential buyers, wanted to highlight her newsletter & really take her professional appearance up a level.

Because her focus is hard to find dinnerware replacement & fine china, I wanted the design to convey the feel of a high-end tea room, delicate lace & trim and the soft feel & look of porcelain. Because her business passion stems from her grandmothers’ china, I wanted to pull in that personal, family touch.  And I couldn’t resist the great marketing opportunity of including her beloved dog, Dobby, who is the silent business partner.

Her existing blue was wonderful, but it needed softening. The sharp blue against the stark white, while crisp was just a bit stressful on the eyes – trying to adjust between the two opposing values. So I looked to the tones of float blue china patterns with touches of gold filigree for her color palette.

“One of the most positive design experiences I have ever participated in.  Jennifer is a highly gifted artist, an incredibly patient person and mostly likely a mind reader.  She made it so easy and I am completely delighted with my new eBay Store design” – Cindy Schreiber

 

I loved the challenge of this design & working with Cindy was great. I couldn’t be happier with the final outcome & I’m looking forward to seeing her enter the store in the 2009 eBay Store awards.

Happy Sales & Best Wishes to Candabean Collectibles!

Visit her store at: http://stores.shop.ebay.com/Candabean-Collectibles

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DESIGN PACKAGE: eBay Expansion Store Design – logo design, custom storefront home page, accompanying content & About Me page, matching auction template & custom promotional graphics.

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Diana Yurkovitch, the owner of Bubbe’s Boots & Leather, started her entrepreneur career as the owner of a full line pet store. When she retired 18 years later she found she just couldn’t walk away from that part of her life & eBay was a great way to get it back.

After offering various products, Diana settled on a specific line – cowboy boots & other leather accessories. And while her store at the time was bright & eye-catching with it’s vibrant red & soft pink, it wasn’t sending out the right message for her new Western-style brand – a mostly male demographic.

So when Diana came to me, her goals for a new look were clean, earthy & friendly – something that made it easier for buyer’s to navigate around, something that was eye-appealing & increased consumer confidence.

There are so many ways to design a western-theme, but the trick was going to be how to walk the line between the stereotypical cowboy look & the pinned-in vintage feel. She needed a clean, more modern approach to western life while staying true to it’s roots.

So the design inspiration came from her own company tag line – ‘Western Wear for the Everyday Cowboy & Cowgirl’. Everyday cowboy, that was the key. So I pulled in the colors of hay bales, prairie grass & tanned leather.

 

Wow!  I’m impressed. Jennifer has done it again. Another wonderful and very creative work of art. I’m very pleased with the way she can put together something from nothing and make it work. She is so easy to work with. My new look is fantastic, I love it. Thank you Jennifer!

 

 

I really enjoyed working with Diana & am happy to know we’ve created a brand image that she both loves & conveys the right message.

Happy Sales & Best Wishes to Bubbe’s Boots & Leather

Visit her store at: http://stores.shop.ebay.com/Bubbes-Boots-And-Leather

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DESIGN PACKAGE: eBay Expansion Store Design – logo design, custom storefront home page, accompanying content & About Me page, matching auction template & custom promotional graphics.

Posted in Client Spotlight by Jennifer | No Comments »

Last weekend my husband & I took went on a tour of the local Buddhist temple.

(Well, a do-it-yourself-there’s-no-tour-guide-&-no-English-anywhere tour that would’ve been so much better had I known more about it while we were there.)

So what follows is the research I’ve been able to dig up on Silleuksa Temple now that we’re back home & back at work.

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This is one of the buildings in Buddhist temple in the southern Gyeonggi Province of South Korea.

It’s the only river-side temple in all of South Korea & it’s also one of the smallest.

The buildings are nestled high-up in the rock face of the Namhan River…so it’s a bit of a climb in certain spots.

The temple had already been in existance for some time when it was first documented in 1376 & some estimate it was first built in the 800’s.

Like all things ancient, it’s been built, burned, re-built bigger, burned again, re-built even bigger yet again & rededicated several times over.

It’s an active temple…monks & nuns live here, worship here, hold services here.

Looking up at the roof beams you can feel the weight of this building’s age.

The paint’s become very faded…you can see exposed wood drying & splitting in some spots…but the faint outlines of the geometric shapes are still there.

(I wonder if they’ll repaint it…or leave it as is?…If you were the conservator, what would you do?)

I have no clue what this building is named…or it’s exact purpose….or it’s exact age. It just looks like a large, open prayer hall to me.

As a graphic designer, I’m just amazed by all the lines, the curves…the colors…the designs.

The building seemed empty for the moment…although there was a monk here & there walking back & forth.

But look inside…even the ceilings are ellaborately decorated & designed.

When I made my way around to the back side of the building, I spotted him…

…working away.

I think he was scraping paint off the doors.

Maybe they are going to repaint everything afterall.

I just love this shot – I think it’s my favorite so far. But you should’ve seen me trying to take it.

Focus on him…fudge, he sees me…turn away quickly….pretend to look over there…try to sneak back…careful, carefull…now, quick! Re-focus on him…fudge it!

I did this dance about 2 or 3 times before I finally snagged this one.

I just really wanted to catch him in the moment – not some ’smile-for-the-crazy-American-lady’ posed shot.

I wonder what he must’ve thought of me.

Posted in Temples by Jennifer | No Comments »